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The Small Enterprises Development Agency (Seda) will extend its national community outreach campaign to Soweto this week. They will do this in partnership with the Business Information Centre of South Africa (BICSA).

Seda’s community outreach campaign kicked off last year in August and has taken place in all provinces. The campaign operates under the theme, “Seda is here to help you… let’s talk business!” and aims to educate entrepreneurs around the country as to how Seda can positively assist them in building and growing sustainable, successful small enterprises that create jobs.

As such, the campaign aims to increase awareness of Seda’s various offerings and programmes by ensuring greater visibility in the areas in which it operates. It also seeks to improve Seda’s service delivery in these areas as well as enhance accessibility in those regions where it has a limited footprint.

The campaign has a strong educational focus, engaging entrepreneurs at grassroots level and providing them with relevant information on accessing Seda’s services at branches across the country. It also works to build relationships with local authorities to provide effective support networks for new and existing SMMEs, so that services may be delivered in a coordinated way.

The national campaign was launched by Seda CEO, Hlonela Lupuwana, late last year. Lupuwana says of the campaign: “This is a critical campaign for both Seda and the country’s small enterprises, as it provides us with an opportunity to reach more entrepreneurs than ever before. It’s important not only because it raises awareness of exactly how we help aspiring and existing business owners, but also because it does so within communities which haven’t had prior access to our services.”

To this send the campaign specifically targets outlying areas of the various provinces. This reflects Seda’s current focus of ensuring equitable access for small enterprises to business support services, and is line with government’s broader efforts to extend developmental services to regions where there has previously been minimal reach.

The Soweto event will be held on March 25 at Grace Bible Church, Pimville, starting at 9:30 AM. Members of the community interested in attending can contact Gordon More on 012 441 1100 for more information.

ISSUED BY:                Seda - Small Enterprise Development Agency
MEDIA ENQUIRIES TO: Lindokuhle Nkomonde – Manager: Corporate Communications and Media Relations
TEL:                        012 441 1210
Date:                      Sunday, 20 March 2011