Sign In  
Seda Home
Skip navigation links
Press Releases
Partners Press Releases

SMME's in outlying areas targeted for assistance

Following the success of its pilot outreach programmes in three provinces earlier this year,the Small Enterprises Development Agency (Seda) will officially launch its national community outreach campaign on 23 August 2010 in Hammanskraal, North West.

The national campaign will operate under the theme, ‘Seda is here to help you… let’s talk business!’and will educate entrepreneurs around the country as to how Seda positively assists in building and growing sustainable, successful small enterprises.

As such the campaign aims to increase awareness of Seda’s various offerings and programmes by ensuring greater visibility in the areas in which it operates. It also seeks to improve Seda’s service delivery in these areas as well as enhance accessibility in those regions where it has a limited footprint.

The campaign has a strong educational focus, engaging entrepreneurs at grassroots level and providing them with relevant information on accessing Seda’s services at branches across the country. It also works to build relationships with local authorities to provide effective support networks for new and existing SMMEs,so that services may be delivered in a coordinated way.

The national campaign will be launched by Seda CEO, Hlonela Lupuwana, in Mathibestad, Hammanskraal,on 23 August 2010,from where it will be rolled out to all nine provinces over the following three months,between now and the end of November.

“This is a critical campaign for both Seda and the country’s small enterprises, as it provides us with an opportunity to reach more entrepreneurs than ever before.It’s important not only because it raises awareness of exactly how we help aspiring and existing business owners,but also because it does so within communities which haven’t had prior access to our services,” says Marius de Villiers,Senior manager of Corporate Communications.To this send the campaign specifically targets outlying areas of the various provinces.This reflects Seda’s current focus of ensuring equitable access for small enterprises to business support services,and is line with government’s broader efforts to extend developmental services to regions where there has previously been minimal reach.

Seda’s national community outreach campaign furthers its mandate of developing and supporting SMMEs in South Africa,to ensure their growth and sustainability.This is achieved through the provision of information, counselling and business support services to micro- and small enterprises across all industry sectors on a national basis.

The campaign will be jointly launched by Seda CEO, Hlonela Lupuwana, and Seda North West provincial manager, Neville Maimane,at the Moretele Municipal Hall, Mathibestad, on Monday 23 August 2010 (09:30 – 11:00).


Seda – Small Enterprise Development Agency


Lindokuhle Nkomonde – Manager: Corporate Communications and Media Relations



012 441 1210