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The Small Enterprise Development Agency (Seda) is calling on retired business people, retired and currently employed professionals as well as currently active experienced business people to help in the mentoring and coaching of identified high potential small enterprises. This, according to Seda COO, Mr Koenie Slabbert, is in a bid to assist these small enterprises achieve higher growth rates leading to the creation of new and sustainable jobs.

“One of the major stumbling blocks to small enterprise growth is the lack of skills by small enterprise owners. We try to address this problem partly through the various training programmes we offer. However, once an entrepreneur has been trained, they require an experienced mentor to guide them and discuss any challenges they may experience in the day-to-day running of their business,” explains Slabbert.

In line with government’s objective to create five million jobs within the next decade, Seda has elevated its strategic focus and is rolling out programmes targeted at the upper end of the SME sector where it seeks to make the greatest impact. The sectors identified for special focus include manufacturing, agriculture and agro-processing as well as services (ICT and Tourism). As such, Seda seeks especially to recruit mentors and coaches with experience in these sectors. Mentors in other sectors, however, are also welcome.

“Although some of our practitioners already provide this mentoring service to small enterprises, they are not available in sufficient numbers to meet the demand that is out there for effective mentoring. Hence, we call on experienced business professionals to provide this service to those small enterprises that show great potential,” adds Slabbert.

Mentors will be required to register, after which they will undergo an initiation programme where they will be introduced to Seda’s operational processes and provided with information to assist them with their mentoring duties.

Interested individuals may contact the below-mentioned for further information and registration procedures:

Ms Nwabisa Mfingwana on 012 441 1262 or  
Mr Allan Govender on 012 441 1105 or  
Registration forms are also available at  


ISSUED BY: Seda - Small Enterprise Development Agency
MEDIA ENQUIRIES TO: Lindokuhle Nkomonde – Manager: Corporate Communications and Media Relations
TEL: 012 441 1210
Date: Wednesday, 29 August 2012