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It has been said that intra-African trade is the key to unlocking Africa’s growth potential. In line with this assertion, the Small Enterprise Development Agency (Seda) is rolling out workshops across the country aimed at helping export ready small enterprises identify trading opportunities in Africa and learn the ropes of trading in the continent. This is according to Seda CEO, Ms Hlonela Lupuwana.

These ‘Doing Business Africa Workshops’, says Lupuwana, bring together export industry experts as well as representatives from African countries to interact with small enterprises. “The workshops are essentially networking sessions where small enterprises learn about the dynamics of trading in Africa with regards to exporting and importing.

 “Small enterprises will also get first hand information from representatives of African countries about what opportunities are available in their respective countries and how our small enterprises can take advantage of them,” says Lupuwana. Countries participating include Botswana, Tanzania, Benin, Mozambique, Zambia and Angola to name a few.

The workshops cover topics such as:

  • Incoterms, freight, customs etc.;
  • Export processes;
  • Understanding the global environment; and
  • Incentives scheme.

The big idea behind these workshops is to increase trade between African countries in order to unlock Africa’s growth potential, as Lupuwana explains: “Many countries of the world, especially those in the East, are realising that Africa is the next big world market and, accordingly, have positioned themselves to take full advantage of Africa’s future growth. Our obligation as an organisation working with small enterprises in South Africa is to ensure that our small enterprises also fully participate and take advantage of these opportunities by contributing to intra-African trade.”

The workshops will run in every province over two days and have already taken place in Mpumalanga and Northern Cape. Interested small enterprises will have to register in advance as seats are limited. Small enterprises can call their nearest Seda office for details of a workshop in their area (contact details are available on

Workshops schedule:



Mpumalanga - Nelspruit

1st – 2nd November 2011

Northern Cape - Kimberley

08th  – 9th November 2011

North West - Rustenburg

16th - 17th November 2011

Eastern Cape – East London

09th - 10th February 2012

Gauteng - Johannesburg

23rd - 24th February 2012

Limpopo – Polokwane

21st - 22nd February 2012

Free State - Bloemfontein

21st - 22nd February 2012

Kwa Zulu Natal - Durban

Still to be advised

Western Cape 

13th - 15th February 2012 (this will be unpacked between Cape Town and George)

For more details on the workshop, the following person can be contacted:
Name: Lebogang Maleka
Tel: 012 441 1119

ISSUED BY:                Seda - Small Enterprise Development Agency
MEDIA ENQUIRIES TO: Lindokuhle Nkomonde – Manager: Corporate Communications and Media Relations
TEL:                        012 441 1210 
Date:                       Sunday, 13 November 2011