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Marketing Small Businesses
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Frequently Asked Questions

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Create a demand for your product and services by means of a good promotional campaign. A good advertisement could see all your stock sold in a single day whilst a bad advertisement could cost the same and have a damaging effect on your sales. How do you spend your promotional investment well? Know what to look for. Tell the customer only what is in it for him. That is all he will be interested in.
 Selected South African links
Advertising and public relations
Information provided by Microsoft SA specifically for small business.
MediaWeb hosts South Africa's most extensive and up-to-date database of media professionals, locally and internationally, and puts your information in the hands of the right journalists, publications and websites everywhere from Hoopstad to Helsinki.
Proudly South African
Proudly South African is an exciting campaign to promote South African companies, products and services which are helping to create jobs and economic growth in our country. Certain criteria must be met before the logo can be used.
White paper
on national strategy for the development and promotion of small business in South Africa. 20 March 1995.
Institute of Marketing Management (IMM)
Yellow pages online
Advertise your business in the yellow pages. Now online!
Registration of SMMEs (small, medium and micro enterprises) on the Ezee-Dex Database
Here is an excellent opportunity for any small business to become part of the Ezee-Dex database of 'Who does what'. This is the largest South African database of manufacturers and suppliers of products and services. Listing your company and products gives you exposure to buyers and suppliers across the country. The database identifies black-owned businesses, which is ideal for affirmative procurement and black economic empowerment purposes.
This service is FREE.
Please contact Sean Cerff, tel 011 446-3600 or email
After the first contact, Ezee-Dex researchers will contact each applicant, and fax them 5-6 pages on which to fill in all contact details, products and services.
Gateway to the best South African exporters
Best Exporters is an online B2B marketplace that brings together International buyers and South African sellers.
 Selected International links
E-Newsletter - NEBS
Online interactive creation of your own e-newsletter.
Providing businesses in Africa, large and small, an avenue to present their products to a worldwide audience on the Internet.
Direct mail tool - NEBS
This Direct Mail Tool is designed specifically for the small business.
Promotions and advertising -
Email Marketing Software
A resource for anyone wanting to learn about permission-based email marketing, sending out a newsletter, managing an email list, and the different email list management programs.