I don't have a business idea, but I have to do something. What business should I start?
Are you asking the right questions? Make sure that you have an idea of what it takes to run a business (See Factsheet "Am I ready for business?
"). If you've never found employment before, are you sure that you've exhausted all possibilities of finding a job? It's easier to find a job than to run a business, even in South Africa. Besides, work experience is very important for success in business. Introduction
Choosing the kind of business that will work for you takes a lot of thought, as there are a number of important factors to consider. To ensure that the business is viable, you need to find product or service with a market that you can develop. In other words, you need to be selling something that people want. But to be competitive with your business, you also need to have the necessary skills. The business should also suit your personality, otherwise you will soon lose enthusiasm for the venture. (Refer to Factsheet)