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Amphiguard Brickyard CC   


Tshepiso Mametja launched her brickmaking business in March 2010, manufacturing maxi and stock bricks, as well as interlock and bevel paving bricks.

The challenge

Amphiguard began operations with one brickmaking machine, capable of producing 1,000 bricks per day and the quality and strength of these bricks were not known since the bricks had not been tested. Increasing demand placed pressure on the small business to increase its capacity, but when the owner approached Seda for assistance, it also became clear that there was an urgent need for Financial Management Training in order to keep financial records and manage income and expenditure.

Seda intervention

An assessment was undertaken resulting in a number of recommendations and interventions. Financial Management Training was arranged for Tshepiso. The bricks were sent to SABS for product testing and access to technology was arranged through the Technology Transfer Programme, for the purchase of additional brickmaking machines. In addition, signage and promotional materials were recommended to improve visibility.

The outcome 

  • Brick samples sent to the SABS for testing, revealed excellent compliance to PM3 strength;
  • The Technology Transfer Fund agreed to make brickmaking machinery, to the value of R 407,000 available to Amphiguard, thereby increasing capacity;
  • Branding of promotional materials were developed and contracts for the supply of bricks were secured with large retail outlets such as Cash Build, Magic Build and Built It;
  • Financial management improved and records reflected an increase in business turnover;
  • Amphiguard was able to create 15 additional jobs;
  • Tshepiso was nominated and won the 2012 Woman of the Year Award in the Construction category

Advice to other SMMEs

“When starting your business, it takes patience and dedication. You cannot simply sit back and expect opportunities to come your way. I went to Seda for assistance, they did not come to me”, says Tshepiso.