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Ashlee Panel Shop (Pty) Ltd   

About the business

Business owner, Ashvin Nankoo, started the business with two assistants 15 years ago, when he recognised a business opportunity in a niche Free State market in which no formal BEE (black economic empowerment) company was operating at the time. In the intervening years, the business grew to a staff complement of 20 permanent and five temporary employees.

The challenges

Ashlee Panel Shop approached Seda for assistance with a turnaround strategy and expansion plan, as well as acquiring new equipment and securing motor industry approval to repair damaged vehicles insured under motor plans.

Seda interventions and support

Seda’s assessment confirmed the need for a business strategy, improved business skills and marketing, new equipment and industry accreditation. The company would also benefit from mentorship in implementing its growth plan and with staff training.

The outcomes

Seda interventions and business support assisted Ashlee Panel Shop to:

  • secure new premises fitted with the latest technology equipment
  • increase turnover by 70% with more production capacity and improved procurement levels
  • secure R5.6 million funding from Mutual & Federal Insurance Company, Seda Technology Transfer Fund and BBSDP for business development, employee training and equipment
  • secure factory approvals from Hyundai (fleet vehicles) and Kia, with approvals pending from Peugeot, Mercedes Benz and Honda
  • increase visibility which generated media interest (the business was featured in a leading industry magazine, which is a singular achievement in the industry).