The provision of primary health care in rural and under privileged areas is one of government’s major objectives, and is considered a major human right. The Bahlabani pharmacies in Thaba Nchu and Ficksburg are playing their part in providing accessible and affordable health products and clinical services in those parts of the Free State. The entities are owned and managed by trained and experienced pharmacist Khahliso Tladi.
Khahliso explains that the regular availability of specialised pharmaceutical knowledge at a primary level is an important component in the delivery of effective primary healthcare. To fulfil this objective, Khahliso approached Seda in 2012/2013 to assist with branding requirements for his Thaba Nchu pharmacy to be in line with national Alpha Pharm branding. The second part of the assistance was with regards to expansion Ficksburg.
Seda met Khahliso’s request for branding at the Thaba Nchu store. This intervention ensured that Bahlabani stores were easily recognised by existing clients and new customers. This also helped fight competition for customers from other emerging pharmacies in the area.
Seda also started work on the development of a business expansion plans, with regards the setting up of the second pharmacy in Ficksburg. These plans were implemented and the store was opened in November 2013 which resulted in the creation of 5 new job opportunities in the area.
The successful intervention resulted in revenue increase for the company from R2, 3 million in 2012 to over R3, 8 million in 2013. This is largely attributed to improved marketing and branding of the business which ensured better positioning among costumers. The opening of the Ficksburg store also contributed to the bottomline. Seda’s involvement in the business has resulted in Bahlabani increasing its workforce from 9 to 16 employees in one year – including employment as result of the new store.