About the business
Founder and business owner, Wayne Poggenpoel, identified a gap in the market for a local paint manufacturer in Port Elizabeth. He negotiated a well-priced manufacturing space for Chemev Coatings in the Comsec Enterprise Development Centre in Port Elizabeth and joined the Sedasupported Chemin Incubator programme in 2010.
As a start-up business, the challenges included increasing and replacing minimal and outdated equipment, a lack of business management systems and funding to procure raw materials, as well as a need for SABS accreditation and marketing material to attract clients and promote the business.
Seda interventions and support
The Chemin Incubator assisted Chemev Coatings with management skills training and SABS accreditation. The company received support to implement a quality management system (QMS) and secure TTF funding to purchase of business equipment, including factory and laboratory equipment and raw materials.
Participation in the Chemin Incubator and support from Seda helped the business to:
- develop a brand with visible marketing such as signage, professional and fully SABS compliant product packaging and business cards
- attract clients with SABS-approved and tested products
- improve business efficiency and product consistency with the new equipment
- create 10 jobs
- increase monthly turnover from R30k to R100k.