Staying ahead of the pack
Connaught Bed and Breakfast was established by Motshidisi Thakanyane to take advantage of the growing market in the tourism industry. Facing stiff competition, she approached Seda to help position her business.
Seda sent their team of experts to do a diagnosis of the business. We concluded that what the business needed to grow was a clear marketing strategy and working capital.
Seda helped her with marketing material such as brochures and business cards and a website was also created. Seda also assisted with business skills training and workshops that are Tourism related.
The business has seen an increase in clientele and is now able to employ six permanent staff. To help Motshidisi stay ahead of the competition, we’ve also provided her with an adviser who will continue to mentor her with business advice into the future.