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De-La Tumi   

Shoes for Africa

Ga Kgapane Township in Modjadji area has a true trailblazer in Nakampe Cosmo Jeffrey Selematsela, a co-founder and executive manager of shoe manufacturers De-La Tumi Trading.

De-La Tumi makes various work wear shoes as well as fashion shoes. But it had reached a point where it was no longer growing. Seda saw potential and stepped in.

Seda’s assessment showed that the business needed a branding revamp and additional machinery to increase output. Having helped them draft a business plan with which they could apply for financing in order to obtain new machinery, Seda also assisted with marketing material such as business cards and brochures to help market the brand.

The business plan was submitted to Seda’s Technology Programme and a technology transfer fund grant was approved for the acquisition of additional machinery. With new life injected into the business through new marketing initiatives and increased production capacity, growth for the business was inevitable – in no time the business reported a 36% increase in turnover!

Wherever you are and whatever your business needs might be, there is a Seda advisor nearby to help.