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Dedabuse Agricultural Primary Co-operative Limited   
 

BACKGROUND

Dedabuse Agricultural Primary Co-operative Limited has its roots in two groups of community members that began subsistence farming of vegetables in 2010. The groups were encouraged by Mandini Municipality to join forces and register as a co-operative. Dedabuse and another co-operative were allowed to share 11 hectares of municipal land and were given ploughing implements by the Department of Agriculture. Municipal agency, Enterprise Ilembe, installed an irrigation system for half of the allocated land and subsidised the supply of seeds. During 2012, the dti provided funding to buy a tractor.

CHALLENGES

The co-operative was harvesting more than it could sell, as it had limited access to markets. Thus, most produce went to waste. In addition, equipment was inadequate and the land could not be used optimally, as only half was irrigated.

SEDA’S INTERVENTION

Following an assessment to identify weaknesses, Dedabuse was referred to the Department of Rural Development for funding to acquire equipment. Seda also facilitated an e-marketing campaign that included a logo, a website, business cards, flyers, company profile, vehicle stickers, signage and directional signs.

THE OUTCOME

  • Department of Rural Development has awarded the business R200 000; and
  • The marketing campaign bore fruit and annual turnover increased from around R21 000 to R70 000.