John Cloete wants to take on the big boys of the media industry with his own printing company and newspaper called Die Horison. The idea of setting up a local paper might have reached saturation point in big cities, but Johan identified the market as viable for the previously disadvantaged townships and farming areas in the Siyanda District Municipality in Upington. He said the existing newspapers fall short on reporting on the developments and events in the townships and farming areas.
John had a good idea but no funds or equipment to start printing the newspaper. In early 2012, he approached Seda and underwent an assessment process.
The most significant outcome of the assessment process was that Seda appointed a service provider to work with John in developing a bankable business plan which was used to apply for funding from the Media Development and Diversity Agency (MDDA). MDDA is a government institution created to encourage the development of community media. The MDDA approved a grant of R627 000.
With money in the bank, John expected to create five job opportunities when the newspaper hit the streets of Upington late in 2013. He also had high hopes of increasing these opportunities as more avenues are opened by the media company going into the future.