Donjoy Steelworks has experienced an exceptional income growth after the involvement of Seda in its business growth. The business which is based in the Tlaseng Village near Rustenburg manufacturers steel furniture, fence and agricultural equipment. Donald Poonyane started the business in 2008, but there was very little progress in developing the business until Seda’s interventions in 2013.
Seda’s diagnostic assessment revealed that there was poor product finishing due to old machinery. These affected customer satisfaction which translated into poor sales. To remedy the situation, the company had to secure funding to acquire new equipment.
Seda recommended that a business plan be developed which would be used to support application for finance from various funding institutions. A Seda appointed service provider was allocated to assist Donjoy in drafting the business plan.
The company successfully applied for funding from Anglo Zimele, and the R80 000 allocated was used to acquire new welding and finishing equipment. This also helped the company to increase its capacity, thus requiring more workers on site. Donjoy increased its workforce to 19 after Seda’s intervention. With increased capacity and an improved business environment, the company’s financial position also started to expand significantly. Donjoy’s turnover rose by some 300% during 2013 from R50 000 to R200 000.
“We need Seda all the way to achieve our dreams,” says Donald.