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Fresh and pure for Mother Nature

Earthwise is a small business that retails organic products such as household cleaning, personal hygiene, baby, clothing, natural health and food products. Entrepreneur Hester Van Zyl is behind the venture, which officially opened its doors in April 2010.

Mrs. Van Zyl needed information, advice and a little bit of help on how to develop her idea into a viable business.

Seda helped her conduct research to confirm that her business was sustainable. We also provided training through Seda’s start–Up 1 programme, and helped her develop a business plan. She managed to raise capital of R1.2 million which went into buying stock, renting and fitting out a shop and, most importantly, helped with branding and marketing material.

At Seda we turn small ideas into big ideas.