Locking in goodness, unlocking growth
Organic food is great, but how does one preserve food without using preservatives? This is a problem that faced Juliette du Preez, co-owner of Eat Smart Organics, which manufactures ready–to-eat organic products. Shelf-life is an issue, and can only be extended through expensive technology like gas flushing and modified atmosphere packaging (MAP).
With the help of a Seda business advisor, Eat Smart Organics motivated and applied for funding through Seda’s Technology Transfer Fund and were delighted when funding to the maximum amount of R600 000 was approved. The company used the monies received from the TTF to purchase a Gas Flushing and MAP Sealing Technology.
We also assisted with HR policies and procedures, financial planning and marketing material, including signage.The owners wanted to increase their productivity and staff loyalty. They wanted to improve their internal marketing in order to get their staff to buy-in and take ownership. They wanted to create awareness and improve visibility of company values and policies. With the signage they wanted to increase the visibility of the plant and to aid visitors with the ease of finding their premises.
“This funding has enabled us to improve our production capacity, efficiency and the shelf life of our products,” beams Juliette du Preez. “We are now supplying our produce in major retail outlets. Our turnover has increased by 105%,” says Juliette du Preez.