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Elegant Square Trading   
 

Almost 20 people in Seshego outside Polokwane now have an income, and Elegant Square Trading is a R1 million turn over business thanks to various interventions by Seda. For a long time, Elegant Square was operating without a clear vision of growth. Its sector is also populated with scrupulous traders who offers below standard services– something that has potential to impact even businesses that are offering professional services. For Elegant to deal with these challenges, Ms Moloi turned to Seda for assistance and guidance.

Elegant hires out events equipment such as marquee tents, tables, chairs, networking lounges, mobile kitchens and also provide décor and catering services. Their primary clients are government departments, private business and households who desires for professional handling of their events and function needs.

When Ms Moloi Approached Seda in 2009, she identified lack of capital to invest in the business as the key challenge. Lack of funding meant low investment in equipment, branding and marketing of the business. It also meant that the business could not compete for big function contracts from government.

Seda identified various interventions for the business to grow, amongst them the need for professional outlook and identity through branding. Seda assisted with the development of the brand and marketing material. A professional profile, business cards, magnetic car stickers, catalogue and pull up banners were some of the collaterals developed.

These intervention resulted in turnover growth of almost three fold from R300 000 per annum to R1 million at the end of 2009. Four permanent employees were hired whilst temporary staff are hired on a need basis which can be up to 14 per month.

“I applaud Seda for this assistance as we realised tremendous growth in our business, and our management of the business is very professional due to their advice and assistance. We look forward to walking the journey with Seda going into the future,” says Ms Moloi.