Driven to succeed
Gibel Transport, wholly owned by Mrs. G Van Wyk, transports school children. Being a woman entrepreneur in a male dominated industry has not deterred Mrs van Wyk from driving her business to its full potential.
She approached Seda, and we recommended a branding strategy to make Gibel Transport more visible.
We seconded a business advisor to help with business counselling, marketing material such as signage, vehicle branding and business cards.
The result was an increase of 10% in clientele and Gibel Transport was awarded contracts by Alexko and Gariep mine. This increased the profitability of the business by 18%.