Wired for success
Izandla Curious Art, the brainchild of Cornelius and Joseph Maluka, manufactures a variety of wire and beads products such as side lamps, necklaces, flowers and flower pots.
Having been in business since 2006, they were doing well, but wanted to do better. So, Seda assigned a business advisor to go into the business to assess its operations and offer ongoing counselling and mentoring.
Based on the challenges our business advisor had identified in the business, the owners were sent for a 3-day course on financial management and marketing. The business advisor further identified marketing initiatives which were implemented to attract new clients.
The results? The businesses clientele increased from an average of 20 to 200 per month and their turnover has increased with 184%. Three more permanent employment opportunities were created and they now have contracts in place to supply three nearby lodges on a monthly basis.