Johan and Maureen Fritz understands the concept of steady growth in business. Between 2005 and 2013, the founders of JO’s Guesthouse and Catering Services in Calvinia in the Northern Cape, have turned a two bedroom house into a guest house for short term lodging which has subsequently expanded by the edition of another 22 rooms for lodging purposes to mid income visitors. The business added 9 luxury units in August 2013.
In 2010, the Fritz’s opened a Hantam Kraal restaurant on the site of the guesthouse to cater to tourists and local patrons – taking advantage of Johan’s professional career as a chef specialising in local cuisines. JO’s guesthouse also catered for big events such as corporate functions and weddings – opening up more income streams as the years progress.
Johan approached Seda in May 2012 on the lookout for support with branding for his business. He was clear that visible signage on strategic places would do the trick in attracting guests and new clientele. Seda’s business advisor conducted a diagnostic assessment and further recommended that marketing and promotional material be introduced in the marketing mix.
The assessment also recommended that a website should be developed for this business.
Today, the business is more visible and has good quality marketing material as well as visible signage. Clients easily access the guesthouse from the roads as there were signs erected outside of town as well as in the town itself.
These interventions contributed to an improved room occupancy rate of 90% in 2012. The business turnover also rose from R 1, 577 million in 2012 to around R1, 750 in 2013. The business employs about 20 workers at the moment.
In 2013, JO’s Guesthouse won the ETEYA Provincial Award for Emerging Entrepreneurs.