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Juke Juke Enterprise   
 

Its all about the outer beauty

Mrs. Julia Moima the owner of Juke Juke Enterprise has always had the false belief that once you establish a business, you are guaranteed customers and piles of profit. At least this was her belief until she attended a small business seminar organised by Seda and the Industrial Development Corporation (IDC) in her area.

The seminar proved to be such an eye opener for Mrs Moila that she immediately made contact with her local Seda branch and visited them for assistance on all the essential business elements she now realised were missing in her Hair Salon business.

Seda sent in a business advisor who performed a diagnosis of the business and recommended that a marketing exercise be undertaken to build the business client base. The business’ visibility was enhanced by branding the premises and promotional material was produced to improve direct marketing efforts.

This resulted in a 24% increase in turnover and a creation of 3 job opportunities with 2 being permanent. It’s another example of how it pays to be in the company of knowledgeable people.