K&G is a 100% black owned jewellery manufacturer based in Polokwane. The company was established in 2006 by Kholo George Serokane. Seda has been involved with the company since its early developmental stages and this has resulted in huge market and revenue growth. K&G’s business offerings include jewellery design, manufacturing of handmade pieces, watch making, engraving (laser engraving), polishing of jewellery, sizing of jewellery, plating (whole rhodium plate, spot plate) e.g. White gold, Silver, Gold, and repairs. The company has also branched out to supply corporate gifts.
The company approached Seda in 2007 as it lacked resources to undertake marketing exercises, funding for growth and cash flow to address daily needs. The resultant action plan was done to prioritize the marketing of the business in order to increase the number of customers. Lack of marketing and well positioned brand disadvantaged the business whilst its competitors – most of whom are part of large national retail stores – flourished.
Seda’s service providers were engaged to assist with the development of marketing materials such as flyers, brochures and business cards. A website development project was also initiated as part of the market platforms.
Kholo says, “The website and catalogues have gained me lots of new exposure and made marketing easy and effective. Seda is very helpful and enabling”.
Some of the benefits of Seda’s intervention include revenue growth to about R720 000 in 2011, whilst a change in strategy to also offer more services to local competitors will increase income. The company now service, repairs or polish jewellery on behalf of established companies in the area. Job creation is important in a small community like Polokwane and K&G is doing its bit with the employment of 4 full time members and 1 temporary member.