Safety in Numbers
The loss of a large customer can be devastating for any small enterprise. This is what confronted Kroon Occupational Health Services (KOHS) when its largest client, a diamond mine in the Kroonstad area of the Free State Province, closed down. Faced with the sudden loss of 95% of their income, founder Fires Jansen van Vuuren had to find new clients – and quickly too.
Without a recognised brand and with no marketing tools at his disposal, van Vuuren turned to Seda for help. We responded by developing a new logo and brand identity for KOHS, a polished corporate profile and website, vehicle and building signage, a PowerPoint presentation, business cards and other marketing tools.
Not only have they survived the loss, the business has grown and opened a new office in Welkom and has grown from 2 to 6 more employees. “This wouldn’t have been possible without the highquality marketing tools I received from Seda. It is sad that more companies don’t make use of Seda’s services,” concludes Jansen van Vuuren.
There is more good news: the local diamond mine has resumed operations - and has re-hired KOHS.