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Spice Mecca   

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BACKGROUND

Spice Mecca, initially a small family-owned business and owned solely by Shreef Abass, has grown since 1994 into a medium sized enterprise. The business imports spices and blends and packages them into its product range. It also supplies quick mixes, dates and rose water. In its quest to become a world-class leader in blended spices, Spice Mecca has expanded rapidly, buying new milling equipment and additional packaging machines, and building a mezzanine floor for additional storage at its 4 000 m2 Lansdowne facility.

CHALLENGES

Challenges included access to funding and access to export opportunities and markets. The business needed a QMS and accreditation from certifying bodies such as the South African Bureau of Standards (SABS). An e-commerce website was needed to present to potential clients the products range and ordering facility.

SEDA’S INTERVENTION

Seda assisted with the creation of an e-commerce website to showcase the business’s products and allow it to which would also allow it to service current and potential clients nationally.

THE OUTCOME

  • The website created a professional and credible image for the business and created awareness in the target market;
  • Comparing the turnover of six months prior to and six months after the intervention, turnover increased by 46%, from R9 million to R14 million and profitability increased by 550%, from R328 000 to just over R2 million; and;
  • Six more people were employed, taking the total to 67.