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Mochobo executive guards   

Mochobo Executive Guards founder Diphaphang Mochobo has had partnership with Seda since 2007 when he first approached the agency for assistance with growing his business. Diphaphang started his business in 2004, but it struggled to grow for the next few years with no clear strategic direction, business premises or stable income. At this stage, the business was operating informally providing VIP Protection services, events security and crowd control, physical security, electronic security, private investigations and marshaling services.

In 2007, Diphaphang responded to a Seda advertisement to join the SAPLATO mentorship program. An assessment of the business showed that Mochobo Executive Guards needed mentoring on business management skills.

  • The owners lacked skills such as financial management, marketing management, business planning and administration.
  • The business did not have enough clients.
  • The owners lacked skills to penetrate the market and acquire reasonable market share.
  • The business lacked proper Quality Management Systems.

The first intervention from Seda was to register Diphaphang on the SAPLATO program which ran for 12 months. Through the program, he had an opportunity to learn management skills. He could also interact and network with other entrepreneurs, experienced mentors as well as representatives from large businesses. With the knowledge acquired during the program, Diphaphang developed his own strategic as well as operational business plan. He also put his new found knowledge to good use by participating in the Seda Business Plan Competition where he came out as the first provincial runner up and won a business development voucher worth R50, 000, a laptop as well as R10, 000 cash. The voucher was used for rebranding of the business, and more signage and promotional materials were acquired.

Post the training, Seda also provided the following additional support:

  • Development of business plan with the company
  • Development of promotional and marketing material.
  • Development and implementation of Quality Management Systems.
  • Re-branding of the business.

“Seda assisted us to realize our potential. We will always recommend the agency to other entrepreneurs,” Diphaphang.

The results of the various intervention were that the business increased its turnover 100% leading to more jobs being created – 29 decent jobs to be specific. In addition the business acquired more vehicles . The brand is more visible and this has attracted decent projects and contracts to the company such as providing security services for international cricket matches in Potchefstroom.