NAM Petroleum CC is a start-up enterprise focusing on the manufacture and supply of bio-diesel on the Northern Cape Province, with focus on businesses located within the Nama-Khoi municipal areas. The 100 % black owned company was established by Earl Strauss Muller in 2011 after he identified a gap in the market due to growing concerns about the impact of conventional diesel on the environment. NAM Petroleum provides a full technological cycle for production of biodiesel and intends to unlock investment opportunities in the creation of bio-diesel production plants.
NAM’s process involves the recycling of cooking oil with a mixture of methanol and potassium hydroxide. Once the process flow is completed, the oil is cleaned with a dry wash system that prepares it for the 100% pure biodiesel for usage in diesel engines as B50 bio - diesel which contains 50 % biodiesel and 50 % regular diesel, B80 bio - diesel containing 80 % bio - diesel and 20 % regular diesel and B100 which contains 100 % bio – diesel.
Earl approached Seda in June 2011 to request business support including marketing and branding for the business.
The outcome of Seda’s assessment recommended for external branding of his business premises. It also recommended that a website be developed. The development of the website has been positive for the company’s e-marketing, opening new markets as a result of the tool.
More positive outcomes of the interventions have been improvements on turnover from R 80 550.00 in 2012 to about R 294 300.00 in 2013. The company employs about 5 people and these will increase as the business grows.