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Number 1 Chunky Muesli   

Port Elizabeth based Lize Fouche is a satisfied Seda partner. Her new business Number 1 Chunky Muesli is growing at lightning pace whilst her healthy breakfast or snack products is flying of local retail shelves, and its due for American stores shortly. This is all thanks to Lize’s trust in Seda – for the second time. Her relations with the organisation started back in 2005 when her family guest house business needed some business development support and Seda took care of all marketing and branding for the hospitality venture (the guest house, Manor 38, in Summerstrand is highly rated in by the tourism establishments).

When Lize needed a partner to turn her new business venture into a national brand and a global player, Seda was her idea first stop. Number 1 Chunky Muesli develops, manufactures and distributes breakfast products. The product range consist out of various flavors of chunky (granola style) muesli. It can be eaten as a breakfast cereal or a snack. The distinct crunchy, chunky texture makes Number 1 Chunky Muesli very popular as a breakfast meal. It contains a good balance of healthy ingredients in a tasty cluster which can be enjoyed with milk or yoghurt or plain.

Lize says, “When I approached Seda, it was at a time when I really needed the assistance with my new business. I could not do it without them at that stage.”

Lize says, “When I approached Seda, it was at a time when I really needed the assistance with my new business. I could not do it without them at that stage.”

The business also needed funding supportfor catering the growing customer needs by increasing production volumes and product range.

Seda assisted Lize to apply for a developmental loan of R4.8 million from Anglo American. Another R30million funding was sourced from Industrial Development Corporation (IDC) to develop a bigger manufacturing facility at Coega able to handle production quantities of around 600 tons of muesli per month. The new facility will open in September.

“They (Seda) helped turn ideas into business reality” adds Lize.

She also took up Seda’s 80/20 initiatives programme which led to her receiving the following support: 

  • Funding for accounting programme of which R82 000 was required
  • Funding of R170 000 towards the development of export range packaging
  • R200 000 required for nutritional test and legislation approvals on packaging
  • Project and engineering management fees of R600 000 towards the new manufacturing plant.

When the new manufacturing plant is fully operational, about 180 people will be employed in the business.

The combination of Lize’s entrepreneurial and food product development experience, and Seda’s drive to create sustainable businesses in South Africa, is the kind of recipe the country needs to create 6 million job opportunities in the next five years.