The company was established by Amanda de Bruyn in 2009 and her daughter – Leandra Christiaans – was later added as a director of the business. The business offers photographic services to individual customers and big companies alike. The business’s main clients include Upington Protea Hotel, government departments and private businesses. Local schools also utilise the company during matric ball events or for normal annual school photo sessions.
Amanda wanted the company to reach more customers through marketing efforts. She also wanted to position the company above the rest in the small town – as the preferred service providers for local customers. She turned to Seda for assistance in June 2011. The outcome of Seda’s assessment indicated that the business needed assistance in implementing e-marketing in order to create brand awareness and expanding their client base.
A diagnostic was also done on the business to check financial status, and given that capital investment was required, Seda advised and arranged for a bank overdraft to meet immediate financial needs.
With the assistance of Seda, the business’ turnover has rose to around R580 000 at the end of 2012.