About the business
In 2003, Thabo Ramokgadi and his founding business partners, combined their talents to launch Polyanne Papers cc as a sustainable manufacturing business in the predominantly rural area of the North West province. The close corporation was registered in 2002 and started manufacturing toilet paper with only two employees a year later.
Realising the need to grow their business and obtain SABS accreditation to be taken seriously by larger clients, the Polyanne Paper cc directors approached Seda for business assistance. Their needs included marketing, sales and branding, improved bookkeeping and accounting systems to comply with client requirements, as well as SABS accreditation for their products.
Seda interventions and support
A Seda business advisor conducted an operations assessment of the business and recommended assistance with product development and testing to comply with the SABS 648:1980 ‘toilet paper’ standard, as well as product marketing and branding guidance. Seda also assisted Polyanne Papers with part-funding of R150k for the development of a marketing and sales plan, as well as the installation of an electricity generator and accounting software to improve the company’s bookkeeping and align its invoicing, statements and remittance advice with the needs of large clients such as Pick ‘n Pay.
Polyanne Papers cc has benefitted from Seda support and interventions through increased product quality and turnover by complying with the SABS 648:1980 standard and growing its turnover from R218 505 in 2004 to R4.8 million in 2011 or 2 080%. The company’s staff complement has increased from two employees in 2004 to 29 in 2012 and it successfully secured long-term supply contracts with Pick ‘n Pay stores in Randfontein, Rustenburg, Mafikeng, the Northern Cape and recently the Free State. These achievements have bolstered the Polyanne Papers brand identity and enabled the company to negotiate a supply contract with Choppies Supermarkets in Botswana.