Mrs Tipoy is good at spotting new opportunities, and that is how Rohichem came to life in 2011. After spending lots of time in managing brick and mortar stuff through her first company Tipoy Construction and Projects, Mrs Tipoy changed her focus towards manufacturing and distributing chemicals and detergents after spotting a gap in the market. Rohichem produces cleaning material used in various sectors and for multi purposes such as industrial cleaning, food industry, degreasing Chemicals, floor care, hand cleaning products, car and carpet cleaning, and cleaning accessories.
She teamed up with Seda in 2011 to seek advice on growing the business. Until then, the company had no manufacturing equipment and products were manually produced on a small scale using containers. The business was also not undertaking promotional or marketing activities to promote its products to prospective clients due to lack of marketing tools and funds.
The development of marketing materials and a new corporate image was identified as a priority given that the business was operating in the consumer space.
Seda also assisted Mrs Tipoy to access funds to acquire new and technologically advanced equipment through the Seda Technology Programme.
“I am very thankful to Seda and our Business Advisor for their assistance. If structures (agencies) like Seda were not in place, people like me would not be able to make it in business. Seda helps and gives hope for success,” says Mrs Tipoy
In 2012, the business relocated from its Olifantsfontein base to Pretoria West. Rohichem clients include companies in the Fast Moving Consumable Goods space, hospitality, and automotive, domestic and institutional markets.
Since Seda’s intervention, the company has also realized improved fortunes as turnover grew from R 180, 000 in 2011 to R534, 610 in 2013. The number of employees increased from 3 in 2011 to 5 in 2013. The company has also started to distribute Rohichem products to local Supermarkets.
Another great reward for Rohichem was its inclusion in the Pick n Pay incubation programme. This programme is designed to offer previously disadvantaged companies an opportunity to be suppliers to Pick n Pay after a period whereby the company is equipped with best practices as expected by the retailers customers. Rohichem is also currently working on achieving SABS quality approval for ISO9000. The sky is really the limit for this business.