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Seaqual CC   


Seaqual was established in 1993 in Knysna by a plumber with 37 years’ experience and big dreams. The company manufactures its own range of commercial and domestic drainage products. It also designs, manufactures and supplies innovative pipe anchors used to secure plumbing and electrical pipes to any surface. The company initially supplied its products to local hardware stores and building contractors, but wished to expand its business footprint.

The challenge

In order to sell its products in Massmart-owned trading brands, such as Builders Warehouse, Seaqual needed a certified Quality Management System in place.

Seda intervention

Seda assisted Seaqual with the development of its Quality Management System in line with the ISO 9001:2008 quality management standard. Seda also helped with the implementation of the standard, as well as provided training on it. Seaqual completed its stage 1 SABS audit, and the second stage will commence shortly.

The outcome 

  • Seaqual is now listed as a Massmart supplier and supplies its products to Builders Warehouse, Builders Trade and the Spar Group;
  • Since ISO 9001 is an international standard, Seaqual’s high quality standards made it possible to register the company in Australia.


Advice to other SMMEs

“The advice we would offer to any individual or partnership wanting to start their own business is ‘speak to your local Seda consultant’. It is free, fair and empowering, not only from a financial point of view, but also in terms of legal advice, marketing and sales advice, as well as educational assistance. To date, we have referred three small companies in our area as well as a small manufacturer in Cape Town to Seda”, says Tandy.