Sign In  
Seda Home
Skip navigation links
Annual Reports
Budget Speeches
Seda Publications
Small Business Monitor
Research Publications
Small Business Publications
Success Stories
 Shonaquip cc   
Shonaquip cc is an SMME that designs, manufactures and distributes specialised disability equipment with a focus on wheelchairs. It began in 1992, with owner Shona McDonald working from her garage with only two assistants.
The company had the following challenge:

Shona realised that her approach to marketing was underemphasised and the business was overly reliant on word of mouth marketing. There was a strong need to grow the sales levels and ultimately the profitability of the business.
 Solution by Seda
To correct the imbalance, Seda assisted in developing a marketing DVD along with brochures, posters and a website, confidant that these measures would result in increased sales in the business and a larger market share. In 2005, Seda further advised Shona to apply for funding from the Seda Technology Programme: Technology Transfer Fund.
The business received funding to purchase a pressure mapping system whick quickly identifies correct wheelchair prescriptions. Shonaquip also went on to win the dti Technology award for Best Performing Technology intervention in 2005, and subsequently received a SPII incentive to assist with further technical machine design. Shonaquip continues to experience exciting product development, resulting in sales turnover increases, which, in 2008 exceeded R15 million.