Stone Nature Construction was formed in 1999 by Nicolas Tshabalala and Mildred Lusawana after they spotted a gap in the construction and renovation market, both for residential and commercial buildings. The gap was for the supply and construction of natural stones for new or existing buildings to increase aesthetics. In the last few years, the company has gained a good reputation with most construction companies and architects all over South Africa despite being a Cape Town based business.
The company approached Seda to assist with further branding and marketing of the company’s services. The agency recommended a number of interventions that included development of new website and marketing materials that can be handed out to potential customers at various points of contact. The company’s management was also assisted with basic business management training.
The various interventions implemented since 2012 have seen vast improvement in new work referral to the business. This led to improvements in the company’s financial position with annual turnover rising to R830 000 in 2013 from R713 000 in 2012.
Stone Nature Construction has a team of very experienced personnel working in all kinds of commercial developments, residential projects and upmarket estates. This team has passion for natural stone and are very knowledgeable in all new styles of decorative stone work. With the growing business and Seda’s intervention, Stone Nature has managed to increase the number of employees in its books from 6 to 14 in 2013. It is a matter of time before this small Cape based company hits national news with big construction projects.