Raising Awareness of Animal Welfare
Even charitable organisations like animal welfare centres have to work according to sound business principles. Just ask Len and Mandy Freeman, co-owners of the Tenikwa Wildlife Awareness Centre which focuses on the rehabilitation and conservation of African wild cats from its base near Plettenberg Bay in the Western Cape. As a private company, Tenikwa relies on the income from visitors to sustain its operations. When the Freemans approached Seda to help grow the centre and make it sustainable, we responded with a series of interventions.
After an assessment of the business, Seda erected signage on the N2 between Port Elizabeth and Plettenberg Bay, to raise awareness of Tenikwa and increase trade from passing motorists.
Then we designed and supplied a range of marketing material which is distributed to tourism outlets in the surrounding areas. To round off the marketing intervention, we launched an e-marketing initiative which included the development of a website for Tenikwa, to give them an essential online presence.
Seda also looked beyond its borders to source assistance. We introduced the Freemans to the Netherlands-based PUM Project, which offers specialised advisory services to private companies in developing countries. With the help of Seda, Tenikwa Wildlife Centre has become a thriving enterprise which couples its focus on wildlife conservation with sustainable business principles.