Turning the wheel of success
Vuka Academy trains disabled learners to drive, and also offers other holistic capacity building, for example, computer training. When the business was established, the owner approached Seda to help them access funding. A business plan was developed which assisted to secure an IDC loan of R3.5 million as startup capital. With the capital problem resolved and the necessary assets acquired, a different kind of a problem showed its head.
The business battled to get enough work to service the loan. The IDC agreed to waive payment on the loan for 12 months to give them a chance to market their products and service to the public. Seda stepped in to help with marketing efforts, putting up sign boards on the business premises to enhance visibility, producing promotional material for mass marketing as well as developing business cards to help with those important business linkages. Seda has also assisted them to get accreditation through Transport Seta.
Vuka started receiving more business in Welkom and the surrounding areas. Their profits more than doubled, they employed seven new staff members and they are now able to service the loan. Welkom FET College has allowed them to market their services at the college and DPSA has offered its database as a marketing tool.
If Seda can do this for Vuka, imagine what we can do for your organisation. FREE STATE