Putting Extra Creativity into Art
Art is a notoriously difficult sector in which to succeed financially. So the artist must often put as much creative inspiration into his business approach as he does into his artworks. Welcome Danca launched Vulindlela Art and Design in Durban, KwaZulu-Natal, selling his paintings to local art galleries. Frustrated by slow and irregular sales, Welcome turned to Seda for advice. It was a decision that transformed his business.
We encouraged him to think out of the box, to extend his artistic talents into other products generating more dependable income.
Welcome responded by developing painted postcards, picture frames and pots for décor. The postcards alone are now generating a steady monthly income.
Seda went further by assisting with promotional materials and arranging for Welcome to exhibit at prestigious shows like Decorex and Destiny Market. Thanks to these interventions, Vulindlela Art and Design has secured several rewarding corporate contracts. With the help of Seda, Welcome Danca has coupled his natural artistic flair with an acquired creative vision for business.