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Bagarona arts and crafts CC   

 Content Editor Web Part

 
 Challenge
 
The company was facing the following challenges:
  • Cash flow problems
  • Not well researched marketing plan despite employment of expert skills internally
  • Lack of skilled personnel in production 
 Solution by Seda
 
The following solutions were explored:
  • Facilitated for securing required funding to improve the business financial position
  • Developed and implemented a marketing plan for the business
  • Redesigned products and increased product range
  • Facilitated for the registration with the North West Craft Development Initiative (A marketing crafts agency with a National Affiliations in South Africa)
  • Assisted in the recruitment of skilled personnel for production
 Results
 
The following successes were achieved:
  • The business was able to get funding to the amount of R60 000.00 to improved production.
  • The improved cash flow position translated into 5 additional permanent jobs being created.
  • The eventual net effect of the business performance translated into a 20% increase in turnover.